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our philosophy

Words
become
stories.
Locations
become
experiences.
Strangers
become friends.

Being genuine pays off

The world is full of stories
waiting to be told

What are the secret ingredients to being considered a “good” place? Certainly, location and passion – however, more often than not it’s the people working behind the scenes that imbue the place with personality and authenticity. The first step to our collaboration is getting to know one another, no holds barred. Public relations are, after all, all about relations. And relations play a key role, be it our talks with our network of traditional and online media and journalists or during one-to-ones on the ground. The world and communication may have become ever more digital, but nothing can replace the understanding resulting from direct contacts. Our client portfolio encompasses hotels, regions, and companies in the F&B industry. We know them all well and appreciate them because of their zany, unique characters and their genuine stories. Stories which only they can narrate.

We’re headquartered in Munich, revelling in the view of the mountains on our doorstep, the Alps within reach, and a European mindset – all aspects which feed our pursuit of finding the best hotels and the most discerning businesses in South Tyrol and other select locations. We’re passionate about Italy, and our company name pays homage to that passion. The girasole – sunflower in the language of the Bel Paese – basks in the sun but also symbolises joie de vivre, energy, and vitality. Just like us.